Inspired by Herrera de Baez, embodied by Karlie Kloss and immortalized by Mario Testino, GOOD GIRL is showing the world what the power of femininity looks like, smells like, feels like… In this campaign, Testino brings a third dimension to the concept of duality by casting a light on the mystery of woman and putting her true self on display.

It’s not enough to turn heads— jaws must drop, glances transform into stares. When GOOD GIRL clicks her heels, she has the city at her feet. Her presence has a way of lingering over space and time. It flirts with the unconscious, becoming a memory impossible to shake.